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Ashoka Iron and Steel Industries — About Us
1996
Year Established
28+
Years of Excellence
5+
Product Profiles
7+
Steel Grades
1996
OUR STORY

Ashoka Iron and Steel Industries was founded in 1996 by Gurvinder Kumar in Ludhiana — the industrial heartland of Punjab. With a clear vision to manufacture precision bright bars of the highest quality, the company started operations at Station Road, Industrial Area-C, Dhandari Kalan.

From humble beginnings, AISI steadily built a reputation among industries across the region for consistent quality, accurate dimensions, and reliable delivery.

Today, nearly three decades on, we continue to operate from the same location — now with state-of-the-art manufacturing and in-house testing equipment — serving customers pan India.

📍 Dhandari Kalan, Ludhiana, Punjab

Built on Steel
& Trust Since 1996

Ashoka Iron and Steel Industries (AISI) is a Ludhiana-based precision bright bar manufacturer with over 28 years of experience in the steel industry. We specialise in the manufacture of cold drawn, ground, annealed and peeled bright bars in a wide range of grades and profiles.

Our manufacturing plant is equipped with modern machinery for shot blasting, cold drawing, straightening, peeling, grinding and annealing — complemented by a full suite of in-house quality testing including spectrometer, ultrasonic testing (UT) and magnetic particle inspection (MPI).

We serve a diverse customer base across India including automotive, engineering, agricultural equipment, fastener manufacturers, and precision machining industries. Our commitment to quality and on-time delivery has made us a trusted supplier for many long-standing customers.

Under the leadership of Gurvinder Kumar (Managing Director), Vinay Chawla and Hrithik Chawla (Directors), we continue to invest in our plant and processes — ensuring we remain at the forefront of bright bar manufacturing in India.

28+ Years of Growth

From a single plant in Ludhiana to a trusted name across India.

Foundation
Ashoka Iron and Steel Industries founded by Gurvinder Kumar at Station Road, Industrial Area-C, Dhandari Kalan, Ludhiana. Manufacturing of cold drawn bright bars commenced.
1996
2000s
Expansion of Grade Range
Extended manufacturing capabilities to include alloy steel grades — EN8D, EN9, EN19, EN24 and EN36 — serving the growing automotive and engineering sectors across Punjab.
In-house Testing Investment
Invested in in-house spectrometer and ultrasonic testing (UT) equipment — enabling full chemical composition analysis and internal integrity testing on-site, eliminating dependency on third-party labs.
2010s
2015+
Ground & Peeled Bar Capabilities
Added precision centerless grinding and peeling capabilities — enabling us to offer ground bars with Ra 0.4–0.8 µm surface finish and peeled bars with defect-free surfaces for high-precision applications.
Pan India Reach
Expanded customer base pan India — now serving automotive, engineering, agriculture, fastener manufacturing, and precision machining industries across multiple states.
2020s
Today
28+ Years & Growing
Continuing to strengthen our plant, processes and team — delivering precision bright bars across India with the same commitment to quality that has defined AISI since 1996.

Our Core Values

The principles that have guided us for over 28 years.

🎯
Precision First
Every bar we manufacture is held to exacting dimensional tolerances. We do not compromise on accuracy — whether it is a round bar at h9 tolerance or a ground bar at h6. Precision is not a goal for us, it is a given.
🔬
Quality Verified
We never dispatch a bar without testing it. Our in-house spectrometer, UT machine, MPI and hardness testers ensure every batch meets specification. Quality is inspected — not assumed.
🤝
Trust & Reliability
In 28+ years of business, the relationships we value most are with customers who have trusted us for years. We deliver on our commitments — on quality, on quantity, and on time — every time.
🏭
In-house Control
From raw material receipt to final dispatch — every process is in-house. No outsourcing, no third-party manufacturing. This gives us total control over quality and allows us to guarantee consistency across every batch.
📦
On-time Delivery
We understand that production schedules depend on material reaching on time. We plan our manufacturing and dispatch carefully — ensuring your order arrives when you need it, pan India.
🌱
Continuous Improvement
We have been manufacturing for over 28 years and we continue to invest in people, plant, and processes. We are never satisfied with the status quo — always looking for ways to improve quality, efficiency, and service.

Meet Our Team

Experienced leadership guiding AISI with vision and commitment for over two decades.

👤
Gurvinder Kumar
Managing Director & Founder
Gurvinder Kumar founded Ashoka Iron and Steel Industries in 1996 with a clear vision — to manufacture precision bright bars of the highest quality for India's engineering industry. With over 28 years of experience in the steel manufacturing sector, he has steered AISI from a small plant to a respected name in bright bar manufacturing across India. His commitment to quality and customer satisfaction remains the foundation of the company's success.
👤
Vinay Chawla
Director
Vinay Chawla serves as Director at Ashoka Iron and Steel Industries, playing a key role in business development, customer relationships, and day-to-day operations. With deep industry knowledge and a hands-on approach, Vinay is the primary point of contact for most customer enquiries and ensures that every order is handled with the attention and care it deserves. His dedication to customer satisfaction has helped build many of AISI's long-standing customer relationships.
👤
Hrithik Chawla
Director — Postgraduate
Mr. Hrithik Chawla is a Postgraduate professional with a strong academic background and a forward-thinking approach to business. He is dedicated to driving growth, maintaining high quality standards, and building long-term customer relationships. His leadership, commitment, and strategic vision play an important role in the company's continued success and development.

Registered Information

Company Name
Ashoka Iron and Steel Industries
Year Established
1996
GST Registration No.
03ADBPK0125A1ZQ
Registered Address
Station Road, Industrial Area-C,
Near K.L. Avery Kanda, Dhandari Kalan,
Ludhiana, Punjab – 141 010

Ready to Work With Us?

28+ years of manufacturing experience, full in-house quality control, and a commitment to on-time delivery — let's build a relationship that lasts.